Look for the Buy With Confidence logo.
Why not ask your retailer if they belong to an association, look for bridal shops with the Buy with Confidence logo; you will receive £1,000.00 free bridal attire insurance when ordering your dresses from these retailers.
Don’t be afraid to ask.
We suggest you the bride ‘talk to your retail bridal shops’ about buying on the internet, don’t be afraid to ask, they will be happy to explain how it works and how to avoid buying a fake wedding dress. I am sure most bridal shops can tell you of horror stories from brides that have taken a short cut and come up without a dress to wear on their special day.
If you find a web site where every dress is discounted alarm bells must go off.
Look at the designer’s web site to see if this supplier is listed as a stockiest if they are not then the dress is probably a fake www.bridalretailersnetwork.com
You only get what you pay for.
If you buy your wedding dress from the internet you should be aware it could be a counterfeit / fake wedding dress, invest time in advance to do homework. Warning signs are, if the offer is too good to be true it often is. You can normally tell if it is a genuine web site offering genuine designs from reputable designers, just look at the designer name and then look at the stockiest lists to see how many UK bridal shops stock this designer. If you pay less than the prices offered in the shops then it is often a bad copy of an original design, Please remember you only get what you pay for.
Jane Watson; Bridal Consultancy Service www.bridalbusiness.co.uk
We only recommend that brides buy from retail bridal shops because we care.
Yes, we care about you the bride, you have saved your money to buy the dress of your dreams so don’t waste it on second best because this is what you get when buying what you think is a genuine dress for less than half the price of an original from the internet, buying your dress from a bridal retail shop guarantees you get the original design at the right price.
Bridal Retailers Action Group (#BRAG)
U.S. Apparel companies seize Chinese counterfeit web sites
BBC Fake Britain investigates fake wedding dresses
The Bridal Retailers Action Group – what’s it all about?
You the retailer (OK, so you belong, but what are you doing to help the industry?)
About “your dress” – perfection is not easily achieved, a must read for all potential brides
New EU law clamps down on fake goods. Are your brides insured?